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Table of Contents

• The Intentional Rocky Theory

  • Imagine if this was done intentionally.

  • Other Notable Examples:

• Homework: 

  • Questions

  • Better Questions to Deepen Understanding

• Conclusion

The Intentional Rocky Theory

Whether you grew up in Philadelphia or not, you know that the movie Rocky is a cultural phenomenon. He was a gritty, hard-nosed, blue-collar boxer with no quit who got the whole city to rally behind him because, at his core, he was the perfect embodiment of it. 

He didn't even win the big fight, but so what? He didn't quit! That's the Philadelphia fighting spirit.

This movie was so legendary and powerful that it went on to make over $200,000,000 at the box office and led to the erection a statue in one of the most prominent areas of Philadelphia. To this day, almost 50 years later, people still travel from around the world just to run up the Art Museum's steps and throw their hands in the air like him.

That is a compelling IP. 

If only there were a way to track that content to action/buying conversion. Almost fifty years of money have been plunged into travel, tourism, and hospitality. What do you imagine has been generated in total? Multi-millions? Billions with inflation? Rocky might just be the greatest long-form commercial in the history of media because of the size and length of its return.

Let's imagine for a second.

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