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Table of Contents

• Really Early News?

  • FCTRY LAb Chain Reaction

  • Why Them?

  • Opportunity Math

  • The Rest Of The ComplexCon Campaign

• In Conclusion

  • What Do You Need Explained?

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Really Early News?

The biggest and the latest will be at ComplexCons Las Vegas debut, just being ourselves, ya know.

You haven’t heard from us in a while because, Lord have mercy, we have been busy taking on some cool new projects. One in particular comes with some Really Early News!

On Nov. 16th and 17th, we’ll be in Las Vegas at ComplexCon, performing as this scientist character we created and roaming around doing attendee interviews. This is the first opportunity we'll have to do a digital + live campaign for a brand, and we'll see how the online experience translates to the in-person one and whether it drives more awareness to the CTAs we’ll have in place.

Thanks to one of our pieces of research on FCTRY LAb, we’ve found ourselves in quite a chain reaction of opportunity. I work hard to track every piece of substantial engagement that follows a video drop to convey the ROI of our creativity properly.

Let’s begin with the drop you may or have not seen so far and then dive into what led up to this project and an exclusive look at some of the campaign videos to come.

This is the more extended Directors Cut.

The video has 292,000 views on Instagram and is still climbing a little.

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